Born and raised in Jalisco, Mexico, Irma Becerra has been making traditional Mexican dishes for over 20 years. At the age of 19 she found herself needing a job to support her three young daughters. That is where Irma then got hired at the old Mom & Pop general store in Ballico CA . There she learned how to make delicious Mexican food. After working there for 9 years she was unfortunately laid off. Eager to work, Irma decided that she no longer wanted to work for anyone but herself, that is where Irma got the idea to buy herself a mobile food truck. The food truck has allowed Irma to continue her passion for traditional Mexican dishes and has also allowed her to be her own boss. Today La Diferencia Taco Truck continues to be ran by Irma and with the assistance of her three daughters that motivated her to work so hard for.